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Reach: 72.4k Reg & 86k+ Facilities & 26.8M Social Media + (Email Community Total 180k) Nations largest organic addiction related community. Welcome Andrea Grubb Barthwell, M.D., F.A.S.A.M., is the founder and CEO of Two Dreams and past president of ASAM

The Bitter Truth About Field Work

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Social Media Marketing (Fb) In Healthcare Is No Joke

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Robert Henslee

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Beat Goliath At His Own Game – Local Area Marketing Using Pay Per Click Advertising

Pay Per Click Marketing

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Say for example you’re the CEO or CMO of a small to medium-size business in the drug and alcohol space. Doesn’t have to be the drug and alcohol space. I find all vertical markets are pretty similar.

If many of your competitors are major brands with “Goliath” sized pay per click  budgets. How do you compete against a Goliath with pay per click using an itty-bitty marketing budget? It’s really pretty simple, I do it every day so I have lots of practice. Here’s food for thought, consider the following words from a 40+ year veteran;

As a pay per click marketing specialist, I hear the question a lot from smaller clients. The key lies in understanding what you can do and what you can’t do with pay per click advertising.

First of all as… “David” you’ll need a different pay per click strategy (national versus local) if you really want to kick Goliath butt.

Many different clients in the world. They come in all sizes and all flavors with different operational marketing budgets, preferences and personalities. So Let’s talk about what you can’t do first.

Many of my clients have 10,000, 50,000 and hundred thousand dollar a month pay per click budgets. These are national campaigns folks! Not local area marketing campaigns. There is a huge difference.

What you can’t do is compete with these Goliath’s on a national scale. Period! Common sense alone should tell you that a $5000 a month pay per click budget cannot compete with a $50,000 a month pay per click budget on a national campaign.

It would surprise you the number of CMO’s that attempt to do this. What’s even more surprising is the number of PPC guys that will try and convince you they can do it.  The good news… you don’t have to compete at the national campaign level to make some serious money and improve your bottom line.

But… There’s always a “but” in there somewhere isn’t there? These Goliath’s have a national focus and completely missed the boat building local area marketing campaigns.

So what does it take? You’re going to need a “good local marketing campaign” herein lies your opportunity to slay the beast.

Build a local area marketing campaign for your business targeting walk-ins. Pick business services that have short legs to cash and not very competitive. You’ll find many your neighbors are not sophisticated pay per click marketers as well. You will geo-target your marketing message a variety of different ways to control your costs. There’s a bit of science and wizardry to doing this right. More on this later…


The general rule of thumb for local marketing campaigns, first to market captures market share.

Reach out to me and I’ll show you how to capture local market share in your neighborhood literally overnight. Best of all, your competitors will never understand how you’re doing it. Pretty slick? Staying off your competitors radar is always a good thing. Puts real cash in your pocket and adds to the bottom line.

A local marketing pay per click strategy works extraordinarily well for small practices. An example would be marriage counseling, psychiatrists,  sober coaches etc. In fact, local area marketing is the perfect marriage for small business. I enjoy speaking to many small business owners like myself. Please feel free to reach out to me I have lots I’ll share with you and I love meeting new like-minded business owners.

To review a really good case study click here and watch the clip “mobile on demand”. Oh and did I mention I specialize in local marketing campaigns? I love them. Why because I seem to be really good building them and this puts a lot of happy people in my life. The quality of life has become very important to me lately.

One other thing to keep in mind is agencies only want to do national strategies because they get paid as a percentage of their burn rate. They’re not properly incentivized to build a good local marketing strategy for you. There is no money in it for them. Pay per click marketing is both wizardry and experience.

You don’t need a huge pay per click marketing budget to leverage the local markets. With a little bit of effort you can significantly increase your bottom line results. Go from zero to hero almost overnight. It’s fun being a hero!
Since the market is extremely small from a geographic perspective, you don’t need a large budget to drive a good sales funnel to build a local market. Click here for more information about sales funnels.

You’ll also find that the small businesses are not utilizing re-marketing campaigns and drip marketing campaigns. These types of campaigns can yield extraordinarily results in relatively short periods of time at little cost. Click here to learn more about these types of campaigns. What you can do with them are absolutely amazing.

The other statement I’ll make, if you’re not using a drip campaign you’re leaving  serious cash on the table. Drip campaigns work and I mean extremely well. Be happy to show you example after example.

If you’re a small business owner and like to put more cash in your pocket as well as enjoy a successful local area pay per click marketing campaign, I would like to invite you to reach out to me today.

I’ll be more than happy to help you build your business. I’m always looking for a few great clients. You’ll soon discover that as a small business owner you actually have more options using pay per click advertising than national brands.

Seriously folks… pay per click marketing is the perfect storm for local area marketing. I am a passionate about paper click marketing and looking for a few great clients!

Can you help me? I know I can help you! Can you use some extra cash?

Sincerely yours, Robert Henslee a.k.a. the pay per click guy. Click here to contact me directly. I am totally confident I can help you with your local area marketing.

I look forward to hearing from you soon!

 

Robert Henslee

Robert Henslee Internet Marketing Dude


I can help

 

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I am a aggressive Internet marketer (Certified Master Coach Internet Marketing) with 40+ years experience that specializes in the drug and alcohol vertical markets. Look at my endorsements above from executives in the drug and alcohol community. Note they are all maxed out at 99.

I have hundreds of references from Fortune 500 companies. I added a few below for your review. I enjoy 20,000+ contacts (linkedin) from executives in this space. Chances are if I cannot help you I know somebody that can. I know all the players. Click image above to visit my LinkedIn profile.

A good overview of this vertical can be gained from my latest pulse post. Click Here

If you need options marketing your concern, I can provide you instant market presence. I understand this specific vertical inside/out and what it takes to dominate this competitive space. Reach out to me.

Are you considering your online marketing opportunities? Give me a call and allow me a few minutes to demonstrate. Over 40 years experience, have all the tools, know how to use them. Can demonstrate immediate results. See our emarketing consulting services section.

We have a number of community marketing pay per click models with partnerships available for those of you needing instant results and limited budgets.

Limited budget for pay per click?  This is the way to go. Many different options available ready for you. Reach out to me.

New to pay per click? Not all advertising/search platforms are equal, learn more here.

I own several good pay per click  models with white label landing pages. I offer turn key ppc marketing if you want to take the plunge. Have you running in a few hours. All you need is a good marketing budget. Reach out to me.

I own and operate EmarketingRobots.com. Since I operate in the addiction space, I find the last thing an addict will turn loose of… is their cell phone. Therefore, we built a marketing platform that is specific to mobile delivery for our client base realizing superior campaign performance. It works very well. See EmarketingRobots.com

Have you ever seen an attic without a cell phone? We can deliver big agency campaign results on over 60 different mobile platforms at a prices you won’t believe.

We offer a complete library of PPC campaign/mobile capabilities with real-time reporting and tracking.  We build custom sales funnels and offer an array of list management services and have professional writers for drip campaigns which I highly recommend.

If your not running a drip campaign your losing market share to those that do. More about our drips click here. We can have you up and running literally overnight.

If you’re looking for immediate additional market share you should consider a drip campaign. Drip campaign details. In-house creative services featuring a large library of predefined campaigns

While you’re there, take a second and review how Remarketing campaigns work. They produce tremendous results for very little money. Reach out to me.

Some very specific demographic, geographic and psycho-graphic information about marketing to the addiction vertical. You’ll find this information very interesting.

Lastly, the StopFryingYourBrain.com website has a number of advertising opportunities. This is a very strong organic model and would be a great place to start. Click here for more information. We also have a number of mailings to go out to our behavioral health national referral list. This list is 80,000 strong. A great place to advertise. Click here for more information. Reach out to me.

Follow me on twitter click here

Check out our Pinterest account way cool click here

I have hundreds of recommendations from Fortune 100s. Here are a few that I randomly selected off my LinkedIn profile. If you see one you like just click on it and it will enlarge making it easier to read.

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ADDICTION MARKETING NOT IMMUNE FROM KICKBACK EXPOSURE
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By:
Jeffrey L. Cohen

Many business people involved in some aspect of the recovery business world (e.g. IOPs, PHPs, Detox) are not aware of the punishing laws that apply to their marketing arrangements. Simply paying someone a commission based sales compensation without fully appreciate the applicable laws is dangerous and costly.

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Click above to review a tribute to John

The chief federal law involved in the issue, the Anti Kickback Statute (“AKS”) is found at 42 CFR 1320a-7b(b) and essentially forbids paying anyone for referring patients whose care is compensated in any way by any state or federal healthcare program (e.g. Medicare, Medicaid, CHAMPUS or TriCare).

The law enforcement arm of that law, the Department of Health and Human Services Office of the Inspector General (OIG), has weighed in several times on the issue of how the AKS would apply to situations involving independent contractors whose compensation is commission based. More specifically, the OIG has been clear that such arrangements clearly implicate the AKS and has identified some core suspect indicators, including:

  • Compensation set on a percentage of sales basis
  • Direct billing of any federal healthcare program by the seller for an item sold by the contractor
  • A direct contract between the contractor and a physician in a position to order or refer
  • A direct contract between the contractor and federal healthcare program beneficiaries

The AKS is a statute with both criminal and civil monetary consequences. As such, it is a primary enforcement tool for the government. That said, the AKS is an intent based law, meaning the feds have to prove intent on the part of the offender, namely that the offender intended to pay for referred patients. Though intent can be gleaned from conduct, proving intent (even “one purpose” of the arrangement) is not easy.

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Recovery service providers are well advised to become familiar with not only the AKS, but also the law’s exception, so called “Safe Harbors,” which specify specifically permitted arrangements (42 CFR 1001.952). The “personal services arrangement” Safe Harbor has particular application in the area of marketing, as does the AKS exception for “bona fide employment arrangements,” which apply to W-2 employees, but not independent contractor relationships.

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Click Here To Read Story

Many recovery service providers do not interact with federal or state healthcare programs of any kind. For them, the AKS may not seem to be an issue, since the law only applies when services are reimbursable by a state or federal healthcare program. And yet the inquiry cannot stop there since many states have remarkably similar laws that apply even when there is no governmental payer involved.

For instance, Florida’s Patient Brokering Act (“PBA”) (Section 817.505, F.S.) mirrors the AKS in several key r espects. Like the federal AKS, the PBA carries with it criminal consequences and is used by many insurers to deny payment for claims. Like the AKS, the PBA contains an exception for arrangements that comply at the federal level. As such, Safe Harbor compliant arrangements can be expected to survive scrutiny in PBA enforcement activity. This is just one instance where it may appear that federal regulatory compliance is not germane, but in fact is.

Recovery service providers must take care to be familiar with both federal and state laws and to understand how they apply to the risky realm of marketing arrangements

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The Best Way To Market Your Facility

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StopFryingYourBrain.com one of the most viewed Substance Abuse sites in the nation click here to learn more and get in touch today

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stopfryingyourbrain.com  becoming one of the most viewed Substance Abuse sites in the nation. It is a community of 131,000+ registered users and 80,000 suppliers with “gold” in their pages for those seeking treatment, addiction information, and a professional resource. The largest and best list in the nation reaching into this vertical.

The traffic generated is averaging 1000’s daily and many are searching for treatment, and professionals are digging deep in the unique content. Best day 50,000+ views

This site offers a unique Educational Resources About Addiction Treatment featuring discussions from addiction treatment specialists that many seeking treatment relate to easily..

stopfryingyourbrain.com is not your average addiction and behavioral health website. It is by design, a crowd sourced content model that relates and engages with millennials seeking treatment.

 

what_we_offerThis site offers 100’s of posts relating to addiction, you tube videos with over 1,000,000 hits, an event calendar with many addiction and behavioral health events, opportunities for bloggers, writers, authors, subject experts, subject authorities or facility owners/operators in the addiction and behavioral health field, partner opportunities, advertising opportunities that reach individuals seeking treatment, opportunities to market, brand and sell you addiction/behavioral health products and services.

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  • Faith in Recovery  Click image below to visit our FB page
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